Featured June 2006 in Inland Empire Magazine

1. Can you give the name of your company and your job title?
Perry Design and Advertising, Janine Perry, Partner/Creative Director

2. How did you get into the advertising industry?
After graduating from Cal State Fullerton in 1989 with a Bachelor of Science degree, I completed an internship as an illustrator and graphic designer for a studio in Anaheim. Shortly after that, I got my first taste at working for a full-service agency in Ontario, where I was employed for many years. I was hired as a graphic artist, but soon wore many hats. I met with clients, wrote copy, conducted photo shoots, hired talent, purchased and scheduled media and wrote press releases among other things. It was a good introduction to the inner workings of an agency and is what inspired me to start my own ad agency down the road.

3. What is the nature of your job (i.e. what do you do)?
Primarily, I serve as Creative Director, which means I am responsible for the client’s overall image. Image development is one important element of their success. I work with a variety of businesses, which helps to keep creativity flowing. Pitching ideas, writing copy for print/radio and art direction is a major part of a campaign, in addition to selecting photography, choosing ink colors, fonts and graphics, which are all complimentary components of what makes an effective campaign and will ultimately get clients results.

4. How do you like your job?
I truly enjoy every aspect of my job! Image development, branding, and helping clients to see the "big picture" is very fulfilling. I like being able to bring my ideas and expertise to non-profit organizations that I feel passionate about, such as the Inland Empire Ad Club, which I have served as a board member since 2000, and served as Club Vice President and President in 2004/05. I also make a point to donate agency services to organizations such as The American Heart Association’s I. E. "Go Red for Women" Campaign 2005/06 and the Dorland Art’s Colony.

5. What is a typical day like for you (the more detail, the better)?
A typical day starts at 8:30am with plenty of coffee, filtering through emails and making and returning phone calls. After that, I prioritize and schedule the needs of retained clients (part of their full-service benefit) against any individual per-project assignments. I review print/media deadlines and begin or finalize various advertisements/collateral, print and production quotes, marketing plans, radio scripts and press releases. I check coordinated marketing plans and budget to keep on track, and revise as needed. I assign and delegate to other creative and administrative staff during regular in-house meetings. Client or vendor appointments are kept to once or twice a week. With few exceptions, my day ends at 3p when I put on a different hat...mother of two.

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